《南聊》櫻桃菓子

【提供心意滿滿的每杯飲料】－ 櫻桃菓子

地址：台南市東區育樂街176號
受訪人：王老闆
最喜歡台南的台南人。

成大和南一中學生畢業後若再回到育樂街，最懷念的味道數一數二莫過於飲料店櫻桃菓子。招牌商品為伯爵紅茶和英式鮮奶茶的櫻桃菓子，命名來自於老闆娘的巧思，店裡的視覺設計則來自老闆的弟弟，店面以明亮的日系風格呈現，也傳達了老闆對於茶飲的堅持和用心。

除了在台北當兵的時期，王老闆一直都定居在台南。退伍後做了六年業務工作的他，在26歲時決定自行創業，地點選在媽媽的娘家大灣，以攤位的方式賣了三個月，一邊嘗試各種茶葉並且調整風味，最後選在五妃街開了第一間店，全盛時期櫻桃菓子一共開了三十多間分店，遍布台南、嘉義和高雄。

在台北的那段時期，他對於常常在路上問路，人們好像都只知道自己熟知的生活圈，對於鄰近區域一無所知的程度，他覺得很不可思議。他認為台南人使用的交通方式無論是步行還腳踏車，或者大多數的摩托車，人的雙腳和地面的距離怎麼樣都還是貼近的，而這也同時反映出人們和城市空間的關係。

對於台南的觀光發展，王老闆認為對於一直住在台南的人來說，只要店家在排隊都不會加入，因為好吃的實在太多了。而對於這個世代年輕人消費方式的改變觀察，是經營一間店最需要與時俱進調整的部分，時不時出現的熱門飲料店，王老闆也會趁人不多時去嘗鮮，保持對市場的熟悉，是不斷提供客人優良產品的不二法門。王老闆也分享了他年輕時在台南的遊樂去處不外乎是去四草抓螃蟹、和去新化或玉井感受山景，如果去到新化別忘了嚐嚐那拔林的好吃羊肉。

推薦台南小吃：府前路鱔魚意麵、民族路米糕、國華街八寶冰、阿田木瓜牛奶

Cherry Tea house located pretty close to Journey Hostel, which it’s a familiar drink shop to students study in Cheng Kong University and Tainan First High School. They sells various options of tea and the most popular choices are Earl Tea and British Flavor Milk Tea. The name of the shop came from owner’s wife, Mrs. Wong, the visual design is made by Mr. Wang’s brother, and they want to set up a bright, stylish drink shop selling drinks with all their hearts.

Besides the time Mr. Wang served in the army in Taipei, he has lived in Tainan since he was a kid. He was doing sales work after finished army for six years and decided to run his own business when he turned to 26.In the beginning, he was selling drinks as a stand at his mother’s hometown, Dawan. He spent three months testing all the materials and flavor and then started to find the location for his shop. In the past, there once was a time that there were over 30 locations based in Tainan, Chiayi and Kaohsiung.

Recalls from his memory when he was in Taipei, he was surprised that most people he met in Taipei were very unfamiliar with the city. In his opinion, no matter people in Tainan still have different options for transportation, people tends to be much close to the land than people live in Taipei.

About Tainan’s tourism development, Mr. Wang thinks for local Tainan people, they would refuse to spend time lining up for delicious food, cuz there always are too much choices for them. For young people of this generation, they tend to have the habits of following new-open brand and shop. Mr. Wang keeps having the sensitivity of how the market is, so he will therefore buy the famous products when there is less people line up (just for trying the real taste ), and this is the secret how Cherry Tea Shop can keep providing nice products to their customers for over 16 years. Mr. Wang also shares his old-time hobby in Tainan are grabbing crabs at Sicao, feel the beauty mountain landscape of Xinhua or Yuching. If you once get a chance to visit Xinhua, don’t miss the chance to taste the yummy mutton on the way to the mountain.

Tainan Food recommendation: Eel noodles on Fuqian Rd., Rice cake on Minzu Rd., Shaved ice on Guohua St., A-tian Papaya Milk